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BtoBマーケティングの定石 なぜ営業とマーケは衝突するのか？
- Narrated by: 安田 卓史
- Length: 8 hrs and 11 mins
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BtoBマーケティングの定石 なぜ営業とマーケは衝突するのか？
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Publisher's summary
●ベストセラー『デジタルマーケティングの定石』に続き、著者・垣内勇威氏の単行本をオーディオブック化
●「マーケティング施策の成果」を最大化する組織・戦略・戦術の定石を紹介
●「短期売上」から「顧客生涯価値」へ、組織の意識変革の正解・不正解を一刀両断。
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