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Лидер и племя. Пять уровней корпоративной культуры
- Дэйв Логан, Джон Кинг, Хэли Фишер-Райт. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 27 mins
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Лидер и племя. Пять уровней корпоративной культуры
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Publisher's summary
В книге Лидер и племя речь идет о корпоративных племенах и их лидерах. Лидер племени создает и развивает его культуру. Если ему это удается, соплеменники гордятся своим племенем, уважают лидера и, как следствие, усердно трудятся. Чем выше уровень корпоративной культуры, тем эффективнее люди работают.
Авторы на протяжении десяти лет исследовали корпоративные племена по всему миру в нескольких десятках организаций. В общей сложности в исследовании приняли участие 24 000 человек. В результате авторы выявили пять уровней культуры корпоративных племен, которые напрямую влияют на процветание компаний. Авторов не интересовали раса, пол, уровень образования и уровень жизни респондентов. Они разработали уникальную методологию для определения принадлежности человека к тому или иному культурному уровню - через их речевые проявления.
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