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Gerry O’Brion

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Gerry O’Brion was an executive who grew billion-dollar brands at P&G, Coors and Red Robin. He is known for launching the Coors Light packaging with the color-changing blue mountains. As a professional keynote speaker he has delivered his Because Framework to tens of thousands of CEOs, business owners, sales professionals, franchisees, and marketers. The Framework has resonated with audiences for three simple reasons: it is easy to understand, every company can use it, and it generates real results—it works.

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They Buy Your Because

Closing the Sale in a Crowded Market

By: Gerry O’Brion

Narrated by: Gerry O'Brion, Stacey Crowley

Length: 5 hrs and 19 mins

Release date: 10-30-23

Language: English

4.5 out of 5 stars 2 ratings
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