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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrado por: Lisa Wright
- Duración: 4 h y 19 m
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Resumen del Editor
Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.
In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power. Brennan introduces the Four Motivators Framework, which shows how every company can help customers feel:
- Connected to them, their brand, and their business
- Inspired to buy from them specifically
- Confident in their buying decisions
- Appreciated for their business
Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate, and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Charts and discussion questions in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 4 h y 54 m
- Versión completa
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General5 out of 5 stars 31
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Narración:5 out of 5 stars 27
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Historia5 out of 5 stars 27
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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5 out of 5 stars
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Must Read!
- De Jennifer Ringenberg en 06-05-23
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- De: Robert Spector, breAnne O. Reeves
- Narrado por: Eric Pollins
- Duración: 6 h y 14 m
- Versión completa
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General4.5 out of 5 stars 164
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Narración:4.5 out of 5 stars 140
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Historia4.5 out of 5 stars 140
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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5 out of 5 stars
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Inspiring
- De Carrie Brinton en 01-02-19
De: Robert Spector, y otros
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 5 h y 22 m
- Versión completa
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General5 out of 5 stars 23
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Narración:5 out of 5 stars 21
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Historia5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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5 out of 5 stars
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Reinforces core values
- De Vicki Cloutier en 04-07-22
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 173
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Narración:4.5 out of 5 stars 158
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Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Be a Recruiting Superstar
- De: Mary Christensen
- Narrado por: Lesley Parkin
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 69
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Narración:4 out of 5 stars 59
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Historia4 out of 5 stars 60
No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself.
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1 out of 5 stars
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Boring.
- De Andrew en 12-03-15
De: Mary Christensen
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- De: Leonardo Inghilleri, Micah Solomon
- Narrado por: Sean Pratt
- Duración: 5 h y 39 m
- Versión completa
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General4.5 out of 5 stars 159
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Narración:4.5 out of 5 stars 131
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Historia4.5 out of 5 stars 131
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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5 out of 5 stars
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Great book, recommended!
- De KLD en 07-03-15
De: Leonardo Inghilleri, y otros
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
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General4.5 out of 5 stars 58
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
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General4 out of 5 stars 81
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Narración:4.5 out of 5 stars 69
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Historia4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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5 out of 5 stars
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This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,180
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Narración:4.5 out of 5 stars 1,833
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Historia4.5 out of 5 stars 1,829
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
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General4 out of 5 stars 321
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Narración:4.5 out of 5 stars 280
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Historia4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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5 out of 5 stars
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Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- De: Chip Conley
- Narrado por: Brian Sutherland
- Duración: 10 h y 28 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 61
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Historia4.5 out of 5 stars 62
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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1 out of 5 stars
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Presentation and attention to detail matter
- De Stephen Estelle en 11-05-19
De: Chip Conley
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Be Our Guest
- Perfecting the Art of Customer Service
- De: The Disney Institute, Theodore Kinni
- Narrado por: Barry Abrams
- Duración: 5 h y 26 m
- Versión completa
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General4.5 out of 5 stars 877
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Narración:4.5 out of 5 stars 750
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Historia4.5 out of 5 stars 745
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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2 out of 5 stars
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Too long and repetitive
- De M. Decker en 03-11-16
De: The Disney Institute, y otros
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,189
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Narración:4.5 out of 5 stars 3,515
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Historia4.5 out of 5 stars 3,493
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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General4 out of 5 stars 505
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Narración:4 out of 5 stars 413
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Historia4 out of 5 stars 409
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Be a Direct Selling Superstar
- Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
- De: Mary Christensen
- Narrado por: Lesley Parkin
- Duración: 6 h y 43 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business: low startup costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the US alone - and more than 100 million worldwide.
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2 out of 5 stars
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Too basic for entrepreneurs
- De Alex Gunsberg en 09-22-15
De: Mary Christensen
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Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
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General4.5 out of 5 stars 49
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Narración:4.5 out of 5 stars 44
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Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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5 out of 5 stars
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great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jade Fox
- 07-14-19
I Am Now A Confident Salesperson AND Consumer
I now recognize bad sales techniques and salespeople. And I am no longer one.
Highly recommended.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Curt W
- 04-14-19
Straightforward, insightful and practical advice
Brennan's four motivators model for selling to women is straight-forward and memorable. The model provides a helpful checklist that I now keep in mind when working with my female clients (and a lot of this applies to my male clients as well). However, what I found really helpful was the numerous practical and actionable tips for each of the four motivators that were brought to life with relevant real world examples.
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