-
How to Write a Good Advertisement
- A Short Course in Copywriting
- Narrated by: Scott R. Pollak
- Length: 8 hrs and 13 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
-
Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
-
-
A must read!
- By Aimee MIller on 02-25-24
-
The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
-
-
Great formula for copywriting!!
- By Darien Gaston on 08-02-19
By: Robert Collier
-
The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- By: Dan S. Kennedy
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
-
-
king of the Pitchman
- By Kindle Customer on 04-20-20
By: Dan S. Kennedy
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
-
Complete Waste of Time
- By Jeanette Fox on 01-05-19
By: Dan S. Kennedy
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
-
Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
-
-
A must read!
- By Aimee MIller on 02-25-24
-
The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
-
-
Great formula for copywriting!!
- By Darien Gaston on 08-02-19
By: Robert Collier
-
The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- By: Dan S. Kennedy
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
-
-
king of the Pitchman
- By Kindle Customer on 04-20-20
By: Dan S. Kennedy
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
-
Complete Waste of Time
- By Jeanette Fox on 01-05-19
By: Dan S. Kennedy
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
Publisher's summary
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just a few hours this book clearly explains the core elements of an effective advertisement. Schwab shows us how to How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding.
Fifty years after publication this book is still the standard bearer, sought after by a new generation of copywriters and businesspeople. Listen to it, apply it, and watch your sales soar. This audiobook is expertly narrated by Scott Pollak and includes a forward by Johanna M. Costigan.
Related to this topic
-
How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
-
Overall
-
Performance
-
Story
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
-
-
Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
-
How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
-
Overall
-
Performance
-
Story
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
-
-
Not my thing, but one good point
- By Scott on 10-22-22
-
American Dreamer: Who Was Jay Gatsby?
- By: Blanchard House
- Narrated by: Joe Nocera
- Length: 4 hrs and 46 mins
- Original Recording
-
Overall
-
Performance
-
Story
Just before the small-time bootlegger Max Gerlach died, he tried to reveal his secret: he was the inspiration for the mysterious Jay Gatsby. It’s a nice story, but was he telling the truth? Veteran reporter Joe Nocera and producer Poppy Damon investigate this century-old literary mystery and uncover untold secrets about the Great American Novel.
-
-
Dreamy
- By Mike on 05-22-24
By: Blanchard House
-
Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
-
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
-
Complete Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 59 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Complete Spanish Step-by-Step is a top-selling Spanish book on all of Amazon! With more than 1,000 four- and five-star reviews, the reviews speak for themselves. Now, it’s your turn to learn Spanish with us! This audio course is designed to help you learn Spanish as quickly and as thoroughly as possible.
-
-
Review - 1/1/22 - Complete Spanish Step By Step
- By Anthony B. on 01-01-22
-
Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
-
-
Best so far . . .
- By Medusa in Akron on 07-20-21
-
How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
-
Overall
-
Performance
-
Story
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
-
-
Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
-
How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
-
Overall
-
Performance
-
Story
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
-
-
Not my thing, but one good point
- By Scott on 10-22-22
-
American Dreamer: Who Was Jay Gatsby?
- By: Blanchard House
- Narrated by: Joe Nocera
- Length: 4 hrs and 46 mins
- Original Recording
-
Overall
-
Performance
-
Story
Just before the small-time bootlegger Max Gerlach died, he tried to reveal his secret: he was the inspiration for the mysterious Jay Gatsby. It’s a nice story, but was he telling the truth? Veteran reporter Joe Nocera and producer Poppy Damon investigate this century-old literary mystery and uncover untold secrets about the Great American Novel.
-
-
Dreamy
- By Mike on 05-22-24
By: Blanchard House
-
Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
-
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
-
Complete Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 59 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Complete Spanish Step-by-Step is a top-selling Spanish book on all of Amazon! With more than 1,000 four- and five-star reviews, the reviews speak for themselves. Now, it’s your turn to learn Spanish with us! This audio course is designed to help you learn Spanish as quickly and as thoroughly as possible.
-
-
Review - 1/1/22 - Complete Spanish Step By Step
- By Anthony B. on 01-01-22
-
Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
-
-
Best so far . . .
- By Medusa in Akron on 07-20-21
-
Learn Intermediate Spanish Bundle: The Ultimate Learning Intermediate Spanish Bundle
- Lessons 31 to 60 from Learning Spanish Like Crazy Level Two
- By: Patrick Jackson
- Narrated by: Jose Rivera, Juan Martinez, Jessica Ramos
- Length: 19 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
This learn intermediate Spanish bundle program will teach you how to speak authentic Latin American conversational Spanish. Using only native Spanish speakers, this program will ensure that you develop an authentic Latin American Spanish accent. This bundle covers lessons 31 to 60. This learn Spanish intermediate bundle also puts a major emphasis on improving pronunciation.
-
-
Only one drawback in my opinion
- By Elizabeth Meyers on 10-29-18
By: Patrick Jackson
-
Pivot and Pursue It
- An inspirational intensive to jumpstart your reinvention.
- By: Coach Pamela Mitchell
- Narrated by: Coach Pamela Mitchell
- Length: 1 hr and 26 mins
- Original Recording
-
Overall
-
Performance
-
Story
Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
-
-
Excellent
- By Corrie on 09-24-22
-
English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
-
Overall
-
Performance
-
Story
Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
-
-
Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
-
How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
- Original Recording
-
Overall
-
Performance
-
Story
Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
-
-
I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
-
A Parent's Guide to High-Functioning Autism Spectrum Disorder, Second Edition
- How to Meet the Challenges and Help Your Child Thrive
- By: Sally Ozonoff, Geraldine Dawson, James C. McPartland
- Narrated by: Kathleen Godwin
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many tens of thousands of parents have found the facts they need about high-functioning autism spectrum disorder (ASD), including Asperger's syndrome, in this indispensable guide. Leading experts show how you can work with your child's unique impairments - and harness his or her capabilities.
-
-
Appropriate
- By MSGPD on 12-19-19
By: Sally Ozonoff, and others
-
No Calculator? No Problem!
- Mastering Mental Math
- By: Art Benjamin, The Great Courses
- Narrated by: Art Benjamin
- Length: 5 hrs and 46 mins
- Original Recording
-
Overall
-
Performance
-
Story
No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
-
-
Excellent but need PDF
- By Majeed on 10-15-19
By: Art Benjamin, and others
People who viewed this also viewed...
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
-
The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
-
-
Great formula for copywriting!!
- By Darien Gaston on 08-02-19
By: Robert Collier
-
Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
-
What's in It for Them?
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
-
-
Classic example of an expert who can't teach
- By S.A. on 02-02-23
By: Joe Polish
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
-
Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
-
-
Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
-
The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
-
-
Great formula for copywriting!!
- By Darien Gaston on 08-02-19
By: Robert Collier
-
Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
-
What's in It for Them?
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
-
-
Classic example of an expert who can't teach
- By S.A. on 02-02-23
By: Joe Polish
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
-
Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
-
-
Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
-
The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- By: Dan S. Kennedy
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
-
-
king of the Pitchman
- By Kindle Customer on 04-20-20
By: Dan S. Kennedy
-
Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
-
-
a must-read for agencies and business owners
- By Jenna on 11-15-18
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
-
Wake up call
- By RML85 on 08-18-20
By: Ryan Holiday
-
No B.S. Sales Success in the New Economy
- By: Dan S. Kennedy
- Narrated by: Joe Pardavila
- Length: 7 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
-
-
terrible narration
- By Fred on 09-20-21
By: Dan S. Kennedy
-
The E-Myth Seminar
- Taking Charge of Your Business and Your Life
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 5 hrs and 16 mins
- Original Recording
-
Overall
-
Performance
-
Story
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
-
-
Like E-myth but sick of Sarah and the pie shop?
- By A. Molnar on 08-24-19
-
Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The 12 Week Year
- Get More Done in 12 Weeks than Others Do in 12 Months
- By: Brian P. Moran, Michael Lennington
- Narrated by: Tom Pile
- Length: 5 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
-
-
Good idea but…
- By Mercedes on 02-08-23
By: Brian P. Moran, and others
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi