-
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- Narrado por: Scott R. Pollak
- Duración: 13 h y 51 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Compra ahora por US$24.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- De Jeremy en 09-05-09
De: Chip Heath, y otros
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General
-
Narración:
-
Historia
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- De Jeremy en 09-05-09
De: Chip Heath, y otros
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General
-
Narración:
-
Historia
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
-
-
Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
-
MCU
- The Reign of Marvel Studios
- De: Joanna Robinson, Dave Gonzales, Gavin Edwards
- Narrado por: Andrew Kishino, Joanna Robinson
- Duración: 16 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. How did an upstart studio conquer the world? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole ongoing production, the Marvel Cinematic Universe.
-
-
Puff piece.
- De Habu1271 en 10-26-23
De: Joanna Robinson, y otros
-
Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 33 m
- Versión completa
-
General
-
Narración:
-
Historia
The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
-
-
A must read!
- De Aimee MIller en 02-25-24
-
The Ultimate Sales Machine
- De: Chet Holmes
- Narrado por: Amanda Holmes, George Newbern
- Duración: 11 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
-
Ok if you are selling carpet cleaning services.
- De Sandy en 04-28-10
De: Chet Holmes
-
The Design of Everyday Things
- Revised and Expanded Edition
- De: Don Norman
- Narrado por: Neil Hellegers
- Duración: 10 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
-
-
Designers Start Here (missing visual references)
- De sammy k en 09-01-19
De: Don Norman
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
Working
- De: Robert A. Caro
- Narrado por: Robert A. Caro
- Duración: 7 h y 55 m
- Versión completa
-
General
-
Narración:
-
Historia
From the two-time Pulitzer Prize-winning author of The Power Broker and the Years of Lyndon Johnson series: an unprecedented gathering of vivid, candid, deeply revealing recollections about his experiences researching and writing his acclaimed books.
-
-
Good as always.
- De David T. en 04-10-19
De: Robert A. Caro
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
-
The Creative Act
- A Way of Being
- De: Rick Rubin
- Narrado por: Rick Rubin
- Duración: 5 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.
-
-
Rick is Art
- De Ira Henke en 01-17-23
De: Rick Rubin
-
The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De: Dan S. Kennedy
- Narrado por: Matt Cartsonis
- Duración: 4 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
-
-
king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
Resumen del Editor
The classic guide to creating great advertising now covers all media: Digital, social, and traditional.
Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This audiobook is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
- Turn great ideas into successful campaigns
- Work effectively in all media channels
- Avoid the kill shots that will sink any campaign
- Protect your work
- Succeed without selling out
Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Más títulos del mismo
Relacionado con este tema
-
The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
-
The actual book The Art of War, not a commentary
- De Fred271 en 12-31-19
De: Sun Tzu
-
Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
-
-
He did it again!
- De Christian C. en 12-06-22
De: David Goggins
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
-
General
-
Narración:
-
Historia
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
-
Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General
-
Narración:
-
Historia
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- De Chris Love en 11-28-20
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
-
Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
-
The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
-
The actual book The Art of War, not a commentary
- De Fred271 en 12-31-19
De: Sun Tzu
-
Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
-
-
He did it again!
- De Christian C. en 12-06-22
De: David Goggins
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
-
General
-
Narración:
-
Historia
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
-
Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General
-
Narración:
-
Historia
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- De Chris Love en 11-28-20
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
-
Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
-
Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
-
Lost confidence in author
- De Amazon Customer en 07-11-20
-
Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 8 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
-
-
really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
-
Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
-
General
-
Narración:
-
Historia
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
-
Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
-
Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
-
Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
-
-
If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
-
Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
-
General
-
Narración:
-
Historia
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
-
-
Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
-
The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
-
-
Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
-
The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- De: Patrick M. Lencioni
- Narrado por: Stephen Hoye
- Duración: 5 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
-
-
Lot of talk about a simple concept
- De Andrea en 09-05-16
-
Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
-
General
-
Narración:
-
Historia
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
-
-
Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
-
Girl, Stop Apologizing (Audible Exclusive Edition)
- A Shame-Free Plan for Embracing and Achieving Your Goals
- De: Rachel Hollis
- Narrado por: Rachel Hollis
- Duración: 8 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, number-one New York Times best-selling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people - whether as wife, mother, daughter, or employee....
-
-
girl, listen.
- De Johanna en 03-08-19
De: Rachel Hollis
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
-
Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
Las personas que vieron esto también vieron...
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
-
What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- De: Melina Palmer
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
-
-
Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
De: Melina Palmer
-
You Have More Influence Than You Think
- How We Underestimate Our Power of Persuasion, and Why It Matters
- De: Vanessa Bohns
- Narrado por: Eileen Stevens
- Duración: 6 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people. In You Have More Influence Than You Think, social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.
-
-
I got what was needed
- De Purdy en 10-24-21
De: Vanessa Bohns
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
-
-
Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- De: Drew Eric Whitman
- Narrado por: Johnny Heller
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
-
Be Careful with This Book. Extremely Powerful.
- De Ahmad en 07-24-17
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
-
What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- De: Melina Palmer
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
-
-
Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
De: Melina Palmer
-
You Have More Influence Than You Think
- How We Underestimate Our Power of Persuasion, and Why It Matters
- De: Vanessa Bohns
- Narrado por: Eileen Stevens
- Duración: 6 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people. In You Have More Influence Than You Think, social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.
-
-
I got what was needed
- De Purdy en 10-24-21
De: Vanessa Bohns
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
-
-
Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
-
Scientific Advertising
- De: Claude C. Hopkins
- Narrado por: Paul Jones
- Duración: 2 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
-
-
a must-read for agencies and business owners
- De Jenna en 11-15-18
-
Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- De: Gary Vaynerchuk
- Narrado por: John Hopkinson
- Duración: 5 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
-
-
Almost out dated
- De Dawn B. en 11-08-23
De: Gary Vaynerchuk
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
-
One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
-
Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- De: Kindra Hall
- Narrado por: Kindra Hall
- Duración: 7 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
-
-
Good but not enough instruction
- De jeremy en 01-06-20
De: Kindra Hall
-
Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 7 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
-
-
Very much oriented to Boomers...
- De D Z E3 en 01-23-22
De: Joe Pulizzi
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Grossed me out
- De Brian en 01-17-10
De: Seth Godin
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
-
Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Permission Marketing
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 1 m
- Versión resumida
-
General
-
Narración:
-
Historia
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
-
-
Out Dated
- De Kristin en 11-27-16
De: Seth Godin
Lo que los oyentes dicen sobre Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- Dan Halen
- 12-08-23
Brilliant Book, Humorless Narrator
Solid info for anyone wanting to write great copy. Buy the print book for easy reference throughout your career - it's that good! However, the well-spoken, professional sounding narrator of the audio book does NOT capture the humor of the author's writing. I did manage to laugh out loud a couple of times, in better-suited hands, I'd have laughed more.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Alex K
- 07-03-23
New to sales, marketing, corporate America? There is value in this book.
I lead an SDR (inside sales) team and I’ve been looking for a book that explain writing copy. This helps with putting mechanics to the creative process and had some great “bonus” material from my view in the final chapters with office personalities and career advice. Hunting sales people should read this book. People new to their careers that believe they posses and should harness creativity should too. Highly recommend.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 2 personas
-
Total
-
Ejecución
-
Historia
- Megan Otto
- 03-05-22
Absolutely brilliant!!!
I HIGHLY recommend this book to anyone who is interested in advertising!!! Brilliant book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 2 personas