The Conversion Code

Capture Internet Leads, Create Quality Appointments, Close More Sales

By: Chris Smith

Narrated by: Chris Smith

Length: 6 hrs and 43 mins

Publisher's summary

Capture and close more Internet leads with a new sales script and powerful marketing templates.

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

• Engage with consumers more effectively online
• Leverage the strengths of social media, apps, and blogs to capture more leads for less money
• Convert more Internet leads into real-world prospects and sales appointments
• Make connections on every call and learn the exact words that close more sales

The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online - the vast majority through social media, mobile apps, blogs, and live chat - before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them - quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Download the accompanying reference guide.

©2016 Chris Smith (P)2017 Audible, Inc.

Critic reviews

"If you need more traffic, leads and sales, you need The Conversion Code." (Neil Patel, cofounder of Crazy Egg)

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." (Oli Gardner, cofounder, Unbounce)

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." (Dan Stewart, CEO, Happy Grasshopper)

Very Actionable

If you don't like books that are aggressively self promoting, as I normally don't, you will need to get over that because this book has a lot of great actionable material. His presentation, that at first seems unprofessional, soon becomes endearing.

More important than the single nuggets are the ways that they fit together to create a comprehensive system. After listening to the book I immediately bought a hardcopy and am meticulously going through it to improve marketing and sales in my company.

I listen to approximately one business book a week and have for several years. For sales and marketing, this one is at the top of the list.

This book is entertaining and informative

What did you love best about The Conversion Code?

I own an Art Gallery and I continue to read books about sales and marketing. This book is great! There were times I laughed at the writer's sense of humor.

What was one of the most memorable moments of The Conversion Code?

Being in the social media age, I'm glad he gave tips on traditional prospecting and closing the deal.

What does Chris Smith bring to the story that you wouldn’t experience if you just read the book?

During the audiobook, he would go off subject and talk directly to his audience. I love that. He was not robotic like other readers.

Any additional comments?

I highly recommend this book to business owners. I will continue to look for other books he has written.

Chris Smith is a true guru

What did you love best about The Conversion Code?

Chris's style is a great mix of information and conversation. He is at the top of his game, and certainly a renowned expert in his field. He really gives you a different way of looking at sales conversations.

Your bottom line will be positively affected

Author and narrator Chris Smith lays out the magic strategies for turning around the Titanic in a bathtub for a one man sales team or an organizational sales behemoth. Don't let your next sales quarter end without implementing the techniques outlined in this book if you want to exceed and crush your goals. Solid foundational and easy to implement (and customize) conversational closing techniques will turn a lackluster sales department into a systematic closing and high conversion cash producing machine.

Easily worth a million dollars!

so many great ideas in this book. You definitely have to read it through several times to get the full value out of it. take notes!

This book is amazing.

This is my all-time favorite book! Incredible marketing funnel tactics, new age inside sales tips, and lots of step-by-step instructions. I will be sharing with many marketing clients and sales teams. As an audio book, it's especially great because the author himself does the audio... and he adds a ton of new bonus updates off the record. Highly recommended!!

Chris Smith is sooooo good !

If you could sum up The Conversion Code in three words, what would they be?

Great, helpful, insight.

What other book might you compare The Conversion Code to and why?

The conversion code book is great, but I think that the Audible brings it all to life. I owned the book 1st, and then purchased a Audible as well.

What about Chris Smith’s performance did you like?

Chris's performance on the Audible is exciting, energetic, and motivational. Not only does he give you the information, but he pumps you up enough to the point where you want to start using what you have learned .

Any additional comments?

Very worthwhile purchase for anyone who is having trouble, or wants to get better, at turning your online leads into business, and into money!

Must Read for any salesman

You'll learn so many great things that you can implement now and in the future. A must read

pretty good - better for some than others

pretty good but a wee bit oversold - I'm sure it will be super helpful to some folks

A must for every marketer or sales person

This book is full of useful, actionable information for anybody who wants to sell more on the internet. Highly recommended.