-
The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
The Advertising Effect
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,836
-
Performance4.5 out of 5 stars 5,770
-
Story4.5 out of 5 stars 5,733
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 79
-
Performance5 out of 5 stars 61
-
Story5 out of 5 stars 61
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
5 out of 5 stars
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,250
-
Performance5 out of 5 stars 2,133
-
Story5 out of 5 stars 2,130
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 382
-
Performance4 out of 5 stars 332
-
Story4.5 out of 5 stars 328
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
3 out of 5 stars
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,180
-
Performance4.5 out of 5 stars 3,530
-
Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,048
-
Performance5 out of 5 stars 10,260
-
Story4.5 out of 5 stars 10,189
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,836
-
Performance4.5 out of 5 stars 5,770
-
Story4.5 out of 5 stars 5,733
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 79
-
Performance5 out of 5 stars 61
-
Story5 out of 5 stars 61
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
5 out of 5 stars
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,250
-
Performance5 out of 5 stars 2,133
-
Story5 out of 5 stars 2,130
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 382
-
Performance4 out of 5 stars 332
-
Story4.5 out of 5 stars 328
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
3 out of 5 stars
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,180
-
Performance4.5 out of 5 stars 3,530
-
Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,048
-
Performance5 out of 5 stars 10,260
-
Story4.5 out of 5 stars 10,189
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,540
-
Performance5 out of 5 stars 1,332
-
Story4.5 out of 5 stars 1,327
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 18,163
-
Performance5 out of 5 stars 16,762
-
Story5 out of 5 stars 16,700
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
-
Overall5 out of 5 stars 3
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
By: Wolfgang Stroebe, and others
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,985
-
Performance4.5 out of 5 stars 4,817
-
Story4.5 out of 5 stars 4,813
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 12,504
-
Performance4.5 out of 5 stars 8,798
-
Story4.5 out of 5 stars 8,769
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
3 out of 5 stars
-
Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
-
How to Grow Your Small Business
- A 6-Step Plan to Help Your Business Take Off
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall5 out of 5 stars 179
-
Performance5 out of 5 stars 140
-
Story5 out of 5 stars 140
Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
-
5 out of 5 stars
-
Applied everything here, also on business made simple course and story brand book and my business grew
- By Marco Randazzo on 04-12-23
By: Donald Miller
-
Key Person of Influence
- The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
- By: Daniel Priestley
- Narrated by: Michael Maloney
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 342
-
Performance4.5 out of 5 stars 299
-
Story4.5 out of 5 stars 297
Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.
-
3 out of 5 stars
-
Decent read
- By Mark C. Manderson on 07-12-19
By: Daniel Priestley
-
Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- By: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 304
-
Performance4.5 out of 5 stars 254
-
Story4.5 out of 5 stars 253
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
-
5 out of 5 stars
-
Read this book first!!
- By DrJarom on 11-26-17
By: Nick Kolenda
-
Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,122
-
Performance5 out of 5 stars 911
-
Story4.5 out of 5 stars 901
For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
-
5 out of 5 stars
-
Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,041
-
Performance4.5 out of 5 stars 1,669
-
Story4.5 out of 5 stars 1,657
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
7 Rules of Power
- Surprising—but True—Advice on How to Get Things Done and Advance Your Career
- By: Jeffrey Pfeffer
- Narrated by: Zac Aleman
- Length: 6 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 167
-
Performance5 out of 5 stars 144
-
Story4.5 out of 5 stars 142
In 7 Rules of Power, Jeffrey Pfeffer, professor of organizational behavior at the Stanford University Graduate School of Business, provides the insights that have made both his online and on-campus classes incredibly popular—with life-changing results often achieved in 8 or 10 weeks. Rooted firmly in social-science research, Pfeffer’s 7 rules provide a manual for increasing your ability to get things done, including increasing the positive effects of your job performance.
-
5 out of 5 stars
-
Great advice and evidence based perspective
- By Camilo Velasquez on 06-22-23
By: Jeffrey Pfeffer
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- By: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall5 out of 5 stars 63,314
-
Performance5 out of 5 stars 53,936
-
Story5 out of 5 stars 53,556
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
5 out of 5 stars
-
Needs PDF companion file
- By John L. Pinkowski on 03-07-17
By: Chris Voss
Publisher's summary
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
More from the same
Related to this topic
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 40,404
-
Performance4.5 out of 5 stars 33,411
-
Story4.5 out of 5 stars 32,992
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
-
Under the Bridge
- By: Rebecca Godfrey
- Narrated by: Rebecca Godfrey, Erin Moon, Mary Gaitskill - introduction
- Length: 14 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 87
-
Performance4 out of 5 stars 74
-
Story4.5 out of 5 stars 74
One moonlit night, 14-year-old Reena Virk went to join friends at a party and never returned home. In this “tour de force of crime reportage” (Kirkus Reviews), acclaimed author Rebecca Godfrey takes us into the hidden world of the seven teenage girls - and boy - accused of a savage murder. As she follows the investigation and trials, Godfrey reveals the startling truth about the unlikely killers. Laced with lyricism and insight, Under the Bridge is an unforgettable look at a haunting modern tragedy.
-
5 out of 5 stars
-
Powerful Account of 8 Young Teens Killing Another
- By Mary Burnight on 08-16-19
By: Rebecca Godfrey
-
Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,549
-
Performance5 out of 5 stars 7,563
-
Story4.5 out of 5 stars 7,522
Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
-
4 out of 5 stars
-
Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 3,101
-
Performance4.5 out of 5 stars 2,599
-
Story5 out of 5 stars 2,564
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,007
-
Performance4.5 out of 5 stars 3,370
-
Story4.5 out of 5 stars 3,344
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
-
5 out of 5 stars
-
Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
-
The Debutante
- By: Jon Ronson
- Narrated by: Jon Ronson
- Length: 3 hrs and 11 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,314
-
Performance4.5 out of 5 stars 1,089
-
Story4.5 out of 5 stars 1,086
Thirty years ago, award-winning journalist Jon Ronson stumbled on the mystery of Carol Howe—a charismatic, wealthy former debutante turned white supremacist spokeswoman turned undercover informant. In 1995, Carol was spying on Oklahoma’s neo-Nazis for the government just when Timothy McVeigh blew up a federal building in Oklahoma City, killing 168 people.
-
4 out of 5 stars
-
Interesting but not compelling
- By Gail Jester on 04-15-23
By: Jon Ronson
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 40,404
-
Performance4.5 out of 5 stars 33,411
-
Story4.5 out of 5 stars 32,992
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
-
Under the Bridge
- By: Rebecca Godfrey
- Narrated by: Rebecca Godfrey, Erin Moon, Mary Gaitskill - introduction
- Length: 14 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 87
-
Performance4 out of 5 stars 74
-
Story4.5 out of 5 stars 74
One moonlit night, 14-year-old Reena Virk went to join friends at a party and never returned home. In this “tour de force of crime reportage” (Kirkus Reviews), acclaimed author Rebecca Godfrey takes us into the hidden world of the seven teenage girls - and boy - accused of a savage murder. As she follows the investigation and trials, Godfrey reveals the startling truth about the unlikely killers. Laced with lyricism and insight, Under the Bridge is an unforgettable look at a haunting modern tragedy.
-
5 out of 5 stars
-
Powerful Account of 8 Young Teens Killing Another
- By Mary Burnight on 08-16-19
By: Rebecca Godfrey
-
Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,549
-
Performance5 out of 5 stars 7,563
-
Story4.5 out of 5 stars 7,522
Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
-
4 out of 5 stars
-
Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 3,101
-
Performance4.5 out of 5 stars 2,599
-
Story5 out of 5 stars 2,564
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,007
-
Performance4.5 out of 5 stars 3,370
-
Story4.5 out of 5 stars 3,344
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
-
5 out of 5 stars
-
Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
-
The Debutante
- By: Jon Ronson
- Narrated by: Jon Ronson
- Length: 3 hrs and 11 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,314
-
Performance4.5 out of 5 stars 1,089
-
Story4.5 out of 5 stars 1,086
Thirty years ago, award-winning journalist Jon Ronson stumbled on the mystery of Carol Howe—a charismatic, wealthy former debutante turned white supremacist spokeswoman turned undercover informant. In 1995, Carol was spying on Oklahoma’s neo-Nazis for the government just when Timothy McVeigh blew up a federal building in Oklahoma City, killing 168 people.
-
4 out of 5 stars
-
Interesting but not compelling
- By Gail Jester on 04-15-23
By: Jon Ronson
-
The Run of His Life
- The People v. O.J. Simpson
- By: Jeffrey Toobin
- Narrated by: Stephen Bel Davies
- Length: 18 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,198
-
Performance4.5 out of 5 stars 1,974
-
Story4.5 out of 5 stars 1,967
The definitive account of the O. J. Simpson trial, The Run of His Life is a prodigious feat of reporting that could have been written only by the foremost legal journalist of our time. First published less than a year after the infamous verdict, Jeffrey Toobin's nonfiction masterpiece tells the whole story, from the murders of Nicole Brown Simpson and Ronald Goldman to the ruthless gamesmanship behind the scenes of "the trial of the century".
-
4 out of 5 stars
-
Fear and Loathing in Los Angeles
- By Cynthia on 05-24-16
By: Jeffrey Toobin
-
The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 4,318
-
Performance5 out of 5 stars 3,569
-
Story5 out of 5 stars 3,549
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
-
5 out of 5 stars
-
listen.. .then listen again
- By Casiano on 12-22-16
-
I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,848
-
Performance4.5 out of 5 stars 4,971
-
Story4.5 out of 5 stars 4,914
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
-
3 out of 5 stars
-
I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
-
The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room
- By: Patrick Grim, The Great Courses
- Narrated by: Patrick Grim
- Length: 12 hrs and 2 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,175
-
Performance4.5 out of 5 stars 1,000
-
Story4.5 out of 5 stars 989
Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, The Philosopher’s Toolkit: How to Be the Most Rational Person in Any Room arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life.
-
1 out of 5 stars
-
This should NOT be an audio book
- By Brooks Emerson on 03-21-20
By: Patrick Grim, and others
-
Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
-
Overall4.5 out of 5 stars 42,264
-
Performance4.5 out of 5 stars 36,414
-
Story4.5 out of 5 stars 36,246
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
-
2 out of 5 stars
-
Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
-
Buddhism for Beginners
- By: Thubten Chodron, His Holiness the Dalai Lama - foreword
- Narrated by: Gabra Zackman
- Length: 4 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,153
-
Performance4.5 out of 5 stars 1,834
-
Story4.5 out of 5 stars 1,814
This user’s guide to Buddhist basics takes the most commonly asked questions - beginning with “What is the essence of the Buddha’s teachings?” - and provides simple answers in plain English. Thubten Chodron’s responses to the questions that always seem to arise among people approaching Buddhism make this an exceptionally complete and accessible introduction - as well as a manual for living a more peaceful, mindful, and satisfying Life.
-
5 out of 5 stars
-
Amazing introduction to Buddhism
- By chad d on 07-02-15
By: Thubten Chodron, and others
-
The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
-
Overall5 out of 5 stars 12,055
-
Performance5 out of 5 stars 10,718
-
Story5 out of 5 stars 10,658
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
-
5 out of 5 stars
-
Audible Masterpiece
- By Phoenician on 09-10-20
By: Malcolm X, and others
-
The Ethical Slut
- A Practical Guide to Polyamory, Open Relationships, & Other Adventures
- By: Janet W. Hardy, Dossie Easton
- Narrated by: Janet W. Hardy, Dossie Easton
- Length: 10 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,398
-
Performance4.5 out of 5 stars 3,772
-
Story4.5 out of 5 stars 3,744
For anyone who has ever dreamed of love, sex, and companionship beyond the limits of traditional monogamy, this groundbreaking guide navigates the infinite possibilities that open relationships can offer. Experienced ethical sluts Dossie Easton and Janet W. Hardy dispel myths and cover all the skills necessary to maintain a successful and responsible polyamorous lifestyle.
-
4 out of 5 stars
-
The information and advice is 100% totally solid!
- By Troy on 07-28-15
By: Janet W. Hardy, and others
-
Eight Dates
- Essential Conversations for a Lifetime of Love
- By: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, and others
- Narrated by: James Patrick Cronin, Julie McKay
- Length: 5 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,165
-
Performance4.5 out of 5 stars 956
-
Story4.5 out of 5 stars 946
Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
-
1 out of 5 stars
-
What the F. Robot-reader???!?!?!
- By Anonymous User on 01-21-20
By: John Gottman PhD, and others
-
The Prophet
- By: Kahlil Gibran
- Narrated by: Riz Ahmed
- Length: 1 hr and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 976
-
Performance5 out of 5 stars 828
-
Story4.5 out of 5 stars 826
On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.
-
5 out of 5 stars
-
Riz Ahmed's Narraration Is So Moving!
- By Dee Tree on 09-12-21
By: Kahlil Gibran
-
The Emerald Tablets of Thoth the Atlantean
- By: M. Doreal
- Narrated by: John Marino
- Length: 2 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,319
-
Performance4.5 out of 5 stars 1,115
-
Story4.5 out of 5 stars 1,108
The history of the tablets translated in the following book is strange and beyond the belief of modern scientists. Their antiquity is stupendous, dating back some 36,000 years. The writer is Thoth, an Atlantean Priest-King, who founded a colony in ancient Egypt after the sinking of the mother country. He was the builder of the Great Pyramid of Giza, erroneously attributed to Cheops. In it he incorporated his knowledge of the ancient wisdom and also securely secreted records and instruments of ancient Atlantis.
-
5 out of 5 stars
-
Excellence...
- By Light Worker on 04-21-18
By: M. Doreal
-
Marcus Aurelius - Meditations: Adapted for the Contemporary Reader
- By: Marcus Aurelius, James Harris
- Narrated by: Gregory Allen Siders
- Length: 4 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 211
-
Performance4 out of 5 stars 165
-
Story4.5 out of 5 stars 165
Meditations is a series of personal writings by Marcus Aurelius, Roman Emperor from 161 to 180 AD, recording his private notes to himself and ideas on Stoic philosophy. Marcus Aurelius wrote the 12 books of the Meditations as a source for his own guidance and self-improvement. These books have been carefully adapted into modern English form to allow for easy listening. Enjoy!
-
5 out of 5 stars
-
Best translation
- By Anonymous User on 06-13-19
By: Marcus Aurelius, and others
What listeners say about The Advertising Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Philip
- 12-08-16
all of your behavior science classes is a $27 book
and its 100 times more fun to listen to than your professor. Adam is also more forthcoming about the ethics of psychology than the APA. Its a great book that should replace the materials your sociology introduction class uses tomorrow.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- morris ware jr
- 04-17-15
What an amazing and fun education!
I am a better content producer thanks to this book! The knowledge and insights contained in this book are exactly what we all need to be more effective in our campaigns.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Phil Hudson
- 04-29-15
One of The Best Books on Advertising Ever
I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
8 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Samuel Odewale
- 07-11-15
Thorough analysis
Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
4 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Desislav
- 03-18-17
important knowledge!
extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Ivan Kreimer
- 07-09-19
A fantastic book for advertisers
One of the best advertising books I've ever read. A wonderful book with lots of insights on the art of advertising from a man who's walked the talk. I can't recommend this book enough for anyone interested in advertising and marketing.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story4 out of 5 stars
- Rolando Sanchez
- 11-13-15
Excelent book
It gives you practical advice that you can actually apply to your work...obviously it depends on your creativity how that advice is taken to practice.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Nico
- 02-01-22
MUST REED FOR ADVERTISERS
There are countless of insightful information in this book and I’m more than overwhelmed how much of an psychologist I am only by being within the advertising industry over 6 years. Also, Great storytelling and a heartwarming CTA in the very end ;)
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 05-25-16
good info on psychology
liked the book. I have studied psychology for a while and lots of familiar concepts were mentioned for its use in advertisement.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Thomas Chaves
- 05-27-15
Great listen for small business owners
Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.
Also, the narrator did a fine job presenting the story and words clearly. Top notch.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful