• Bumo: Joan Nguyen, Co-founder & CEO

  • May 17 2024
  • Length: 47 mins
  • Podcast
Bumo: Joan Nguyen, Co-founder & CEO By cover art

Bumo: Joan Nguyen, Co-founder & CEO

Listen for free

View show details

  • Summary

  • Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers.

    Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo brand very hands-on, strategic, and filled with raw authenticity.

    Trust is bumo’s brand DNA, but with an audience of new parents, you show trustworthiness very differently than you would with a financial organization for example.

    Listen in as we talk all things branding, but we also dive into the psychology that drives purchasing decisions, data that could point you the wrong way, and how bumo ended up with 'obsessive users' despite the many pivots in the brand’s journey.

    It was a fascinating conversation and I am excited to share it with all you brand-builders, may you be a founder or a marketer or a designer: This one is not be missed, despite the subpar audio on my end given a slew of technical difficulties. Yes, this can even happen to those who have recorded 100+ episodes. Joan labeled it 'resilience' and that is exactly how I see it.
    Show more Show less
Leadership Marketing Economics Personal Finance
Show more Show less

What listeners say about Bumo: Joan Nguyen, Co-founder & CEO

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available