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An MBA in a Book
- Everything You Need to Know to Master Business—in One Book! (Degree in a Book)
- Narrated by: Laurence Bouvard
- Length: 11 hrs and 20 mins
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Publisher's summary
This book distils the most important principles of an MBA into an accessible, informative, and easily digestible guide. It covers the curriculum taught in all the top business schools around the world, including economics, strategy, and marketing, with real-life examples to show the theory in practice.
Chapters include:
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- "Marketing & Setting Prices": brand development, pricing, digital marketing...
- "Strategy": strategic analysis, international strategy, the value chain...
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Valuable Information
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5 out of 5 stars
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Unexpectedly Juicy
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- T
- 05-12-24
what a great book
Everything you can think about for a company weather just starting or a large corporation is in here. perfecto, thank you!
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