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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
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Publisher's summary
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows listeners how to harness culture to inspire other people to share their vision.
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities.
Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows listeners how they can do the same. With a deep perspective based on a century’s worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give listeners the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic reviews
“Perceptive…[Collins] has a knack for delivering his smart ideas in accessible prose. This is a superior program on how the business world can use the interplay between culture, consumption, and identity to their advantage.”—Publishers Weekly
“[Collins] offers plenty of food for thought about how the social landscape is evolving… With personal stories and a dry wit, he bridges the gap between cultural theory and marketing practice.”—Kirkus
“A must-have for any leader, marketer, or simply any person who wants to understand how culture impacts the world around us and how they can [create] impactful contributions to the tapestry of what shapes human connection.”—God-Is Rivera, VP, Inclusive Marketing, Disney Media & Entertainment
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New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
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good book minus the progressive flare-up
- By H.B. on 06-06-23
By: Jonah Berger
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
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Words That Work
- By: Dr. Frank Luntz
- Narrated by: Dr. Frank Luntz
- Length: 6 hrs and 16 mins
- Abridged
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.
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Repetative vainglorious windbag
- By FiveEggs on 02-14-07
By: Dr. Frank Luntz
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The Right Kind of Wrong
- By: Amy C. Edmondson
- Narrated by: Kathe Mazur
- Length: 11 hrs and 10 mins
- Unabridged
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We used to think of failure as the opposite of success. Now, we’re often torn between two “failure cultures”: one that says to avoid failure at all costs, the other that says fail fast, fail often. The trouble is that both approaches lack the crucial distinctions to help us separate good failure from bad. As a result, we miss the opportunity to fail well.
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Very pop psy
- By Student-prime on 09-28-23
By: Amy C. Edmondson
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Relentless
- From Good to Great to Unstoppable
- By: Tim S. Grover, Shari Wenk
- Narrated by: Pete Simonelli
- Length: 6 hrs and 38 mins
- Unabridged
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For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.
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An exercise in ego
- By Ryan on 05-08-21
By: Tim S. Grover, and others
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Trust and Inspire
- By: Stephen M. R. Covey
- Narrated by: Stephen M. R. Covey
- Length: 11 hrs and 51 mins
- Unabridged
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Stephen M.R. Covey has made it his life’s work to understand trust in leadership and organizations. In his newest and most transformative book, Trust and Inspire, he offers a simple yet bold solution: to shift from this “command and control” model to a leadership style of “trust and inspire.” People don’t want to be managed; they want to be led. Trust and Inspire is a new way of leading that starts with the belief that people are creative, collaborative, and full of potential.
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Excellent book
- By W. Wang on 05-23-22
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
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The Friction Project
- How Smart Leaders Make the Right Things Easier and the Wrong Things Harder
- By: Robert I. Sutton, Huggy Rao
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 45 mins
- Unabridged
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Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”
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Outstanding read!
- By Dr. D on 05-20-24
By: Robert I. Sutton, and others
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The Culture Code
- The Secrets of Highly Successful Groups
- By: Daniel Coyle
- Narrated by: Will Damron
- Length: 7 hrs and 13 mins
- Unabridged
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In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
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Anyone in a leadership position should read this
- By Kimberly on 03-04-18
By: Daniel Coyle
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
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Setting the Table
- The Transforming Power of Hospitality in Business
- By: Danny Meyer
- Narrated by: Danny Meyer
- Length: 5 hrs and 33 mins
- Abridged
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Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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ABRIDGED VERSION!?
- By Gregg Strader on 02-19-18
By: Danny Meyer
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What listeners say about For the Culture
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-13-23
Eye opening and inspiring
A thought provoking idea told through stories and case studies that make for a compelling listen. Great book!
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- James Schoen
- 05-12-23
Incredible - Completely changed my perspective as a marketer!
I feel like this should be required reading for anyone who owns a brand or is focused on brand building. So many great ideas in this book. Let’s move from demographic targeting to tribes. Find your tribe and preach the gospel!
10/10 Highly recommend this book!
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- kanaan lightsy
- 03-21-24
Great Read
Very informative! This book will give you a new insight on how to market effectively and reading the culture.
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- Sean Jones
- 07-21-23
Excellent
Excellent take on culture + marketing + business. Highly recommend for any business operating in 2023 and beyond.
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- Shayna D Frasca
- 10-08-23
People Move People!
With over two decades in business, I have finally received certain answers to many of my questions by listening to this book! This is a "MUST" read for all business owners. Time to put these things into practice. Thank you Marcus Collins for sharing your secret sauce for success!
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- Kendra
- 04-07-24
My kind of book
I loved the chosen examples and tone- usually business books have a broad/anglo male voice behind them- Collins delivers all anyone needs to know about marketing with just enough flavor for me to feel seen.
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- Anonymous User
- 05-20-23
Must read!
Recommend to anyone…but it’s a “must read” for marketers and professional communicators. This won’t be the last we hear from Marcus Collins.
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- Carolyn J. Moguel
- 06-20-23
Great Book, full of historical facts and current brand examples
Must read for anyone in business and specifically marketing. Reminded me of great examples and bad ones
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- Darius Lana
- 09-25-23
How are we connecting?
This book is amazing account of the human experience. Howe they connect, the behaviors they developed, and the eventual culture they create. I found it fascinating the shift of how brands fit into the process already taking place and not try to establish their own. I’m using core concepts from this text in consulting gig and in my capacity of a university brand professor. Thank you Dr. Collins for defining culture for the industry, it desperately needed it.
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- Jason
- 05-09-23
Excellent read and go to book on the why behind marketing
A solid book that covers detailed concepts of how culture and marketing can be done right as well examples of marketing, culture and cultural appropriation gone wrong.
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1 person found this helpful